Michael Lagoni: From Fear to Profit [Built in Seattle Ep. #39]
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Michael Lagoni: From Fear to Profit [Built in Seattle Ep. #39]

Stackline CEO, Michael Lagoni, talks about profitable growth, living on the frontlines, building trust, and thinking in bets.

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Michael Lagoni's grew Stackline to 10s of millions in ARR with $0 funding.

His first day was all cold calls. โ˜Ž๏ธ

Some of his calls worked. He told me that it was a mix of fear and grit that got things moving.

After getting profitable, he skipped the normal steps and raised $50M from Goldman Sachs to go bigger.

Stackline now has 100+ employees, 2,000+ customers, and continues to grow.

Michael shares his story on this episode of The Built in Seattle Podcast

Episode Highlights

  • How Stackline bootstrapped to profitability and 10s of millions.
  • Why he raised a $50M series A as a profitable business.
  • How his personal motivation changed from survival to duty and service.
  • The answers he keeps finding in "the bottom of a spreadsheet."
  • Why real-time customer feedback was the key to early growth.
  • How getting carpel tunnel led to a popular product.
  • The challenge in finding role models when you are different.
  • Why promoting early employees to executives built trust.
  • How he stays in the weeds with customers even at stay.
  • Why the company's history matters today.
  • How he is organizing to take bigger bets

Michael Lagoni Bio

Michael Lagoni is CEO of Stackline, a retail technology company based in Seattle, WA that was founded by a group of industry veterans. ย Stacklineโ€™s all-in-one platform optimizes e-commerce performance for thousands of the worldโ€™s largest brands and retailers. Before founding Stackline, Michael held data analytics roles at Amazon and The Boston Consulting Group where he helped consumer brands turn insights into commercial excellence. Michael earned his MBA from Harvard Business School.