Laura Jennings: Looking Forward [Built in Seattle Ep. #50]
1 min read

Laura Jennings: Looking Forward [Built in Seattle Ep. #50]

Knack Founder & CEO, Laura Jennings, talks about developing a vision, responding to failure, and letting go of other what other people think

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Laura was a successful VP at Microsoft in the 80s and 90s. She led Exchange from $9 to $175M, launched the first MS Office product, and grew MSN.

Still, she had fear about founding.

She said that worrying about what other people think caused her to delay 4 years.

I loved learning how she pushed past the doubt.

Now Knack is a profitable, growing business with a unique take on gifting. It wasn't a straight line for Laura, but it's now one to watch.

Laura shares her lessons on this episode of The Built in Seattle Podcast

Episode Highlights

  • Insight from 20+ years exploring consumer behavior.
  • Thinking about consumers a creative force.
  • How Knack discovered the gifting market on route to a related vision.
  • How Laura learned an entirely new business model out of her basement.
  • Why in-person tests were key to creating the right user experience.
  • The choice to bootstrap and unbundling VC.
  • Lessons from leading new products at Microsoft in the 80s and 90s.
  • What happened when Knack ran out of boxes during the peak holiday season.
  • How to face fears and failures with a forward-looking mindset.
  • Why BabyList is Laura's Seattle business role model.
  • Why Loria Yeadon is Laura's Seattle leadership role model