Laura Clise: Collaborating for Change [Built in Seattle Ep. #46]
1 min read

Laura Clise: Collaborating for Change [Built in Seattle Ep. #46]

Intentionalist Founder & CEO, Laura Clise, talks about building partnerships with top tier brands, reframing consumer spending, and learning from small business owners.

Listen on Apple Podcasts | Spotify | Google Podcasts | Overcast

For extras and updates subscribe via email



Laura Clise didn't intent to be an entrepreneur.

She spent most of her career running corporate social responsibility programs at bigger companies as a self-described "intrapeneur."

Laura saw the need for Intentionalist after developing a strong point of view about the power of consumer spending choices. There wasn't another solution available, so she started her journey as a founder. While Laura's mission is about social change, she specifically decided to take a business-driven approach to the problem. She's a believer in the power of technology and businesses as a means to create positive change.

She's now growing her marketplace that helps consumers spend with intention and gives small businesses a platform to tell their story.

Laura shares her story on this episode of The Built in Seattle Podcast

Episode Highlights

  • How a small startup formed partnerships with professional sports teams and top tier consumer brands.
  • What Laura learn from running corporate social responsibility programs (before becoming an entrepreneur)
  • How change management actually works.
  • Why consumers should consider speningd with more intention.
  • Reframing buying to ask "who benefits?" from our choices.
  • How to craft a story based on human connection.
  • The challenges and trade off in building a marketplace.
  • Finding opportunity in a crisis.
  • Lessons from small business owners.
  • Why First Row Partners is Laura's Seattle business role model
  • Why Jesse Wooley-Wilson is Laura's Seattle leadership role model.