Juliana Stancampiano: The Turnaround [Built in Seattle Ep. #25]
2 min read

Juliana Stancampiano: The Turnaround [Built in Seattle Ep. #25]

Oxygen CEO, Juliana Stancampiano, talks about buying her business out of bankruptcy, sales hiring, publishing her book, and managing for energy.

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It's hard to find entrepreneurs who will talk about turnarounds.

Juliana Stancampiano bought her business out of bankruptcy. And she did it in the recession of 2008-2009. This sounds like a daunting proposition.

But she told me that she was naΓ―ve to the road ahead but had conviction about the people.

A decade later Juliana has written a book, she's president of the Sales Enablement Society, and her business is serving clients like Microsoft, F5, Red Bull, Starbucks, and more.

Juliana shares her story on this episode of The Built in Seattle Podcast.

Episode Highlights

  • The value of a beginner's mind when making big decisions.
  • The story behind Oxygen's turnaround from bankruptcy to serving clients like Microsoft, F5, Red Bull, Starbucks, and more.
  • How companies get stuck on content and frameworks.
  • How to find founder/seller fit when building a sales team.
  • What to look for in early sales hires.
  • What is Sales Enablement and why does it matter?
  • Why Juliana got approached to write a business book.
  • How the book came together and the process of working with a publisher.
  • Why manage for energy on a team.
  • How managers can avoid death marches on their teams.

Juliana Bio

Juliana Stancampiano is an author, business leader and strategist focused on helping business leaders and their teams modernize workplace education. For more than 15 years, she has helped leaders translate their company’s sales and business strategy into tangible achievements for people in sales, service and delivery, and retail channels, creating role-based experiences that help people succeed.

As CEO of Oxygen, Juliana leads her teams of consultants and designers to partner with clients in large companies across major industries, to help modernize the enabling functions that support sales, service and delivery. She has developed a unique perspective of modern enablement that spans effective hiring, end-to-end onboarding, and ongoing development that fits into the flow of work.

Juliana's book, Radical Outcomes: How To Create Extraordinary Teams That Get Tangible Results (Wiley) was published in January 2019. Her articles have appeared in HR.com, Chief Learning Officer Magazine, Training Industry, Talent Development Magazine, the Huffington Post, and Women In Retail Leadership Circle and she has been interviewed by Business Insider, Forbes.com, and Investors Business Daily. She has appeared on podcasts for Sustainable Business, Sales 3.0, and the Peggy Smedley Show, and regularly speaks to audiences comprised of leaders in Sales, Service Delivery, Customer Service, Customer Experience, and HR.

Prior to her role as CEO fo Oxygen, Juliana worked across Europe, the Middle East, and Africa, while she was based in Munich and London.