Julian Alvarez: Blocking Out The Noise [Built in Seattle Ep. #49]
1 min read

Julian Alvarez: Blocking Out The Noise [Built in Seattle Ep. #49]

Logixboard CEO & Co-Founder, Julian Alvarez talks about building conviction, handling rejection, and blocking out the noise.

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No technical co-founder, no domain expertise, and entering a market that nobody believed would buy tech.

Logixboard didn't look so hot to VCs at the beginning.

It didn't match the pattern.

As Julian entered TechStars, everyone said to pivot.

Fast forward to 2021 and Logixboard was growing 30% M/M, raised a $13M series A led by RedPoint, and Julian's vision for freight forwarding software is coming true.

His story isn't a blind confidence in the face of doubt. It's about how to listen selectively and build conviction based on market understanding.

Julian shares pronouns lessons on this episode of The Built in Seattle Podcast

Episode Highlights

  • How to stay sane when people say you're crazy.
  • No tech founder + No domain expertise = ??
  • Selling first customers from PowerPoint
  • Moving to Columbia to sit with an early customer.
  • The 50+ rejections, 7 months, and 6 flights that it took to land the first customer.
  • Smiling about mistakes.
  • The formula for raising money. Behind the scenes on Logixboard series A.
  • Why  Symbol.ai is Julian's Seattle business role model.
  • Why Jon Gelsey is Julian's Seattle leadership role model.